When it comes to choice of image files, there are two file formats most commonly used: PNG and JPG (PNG vs JPG).

The difference in most cases is a matter of compression and image quality. However, the way you wish to use the image may contribute to your decision-making process as well.

The debate between PNG and JPEG is an everlasting one. Both formats are very good in their own right, but choosing the best image format for your website can be tricky.

Let’s explore when to use each image format below!

Here’s why JPEG is better than PNG for photos and how to make sure you get the best results:

  • JPG are used to store raster graphics, such as photographs or scanned documents. The compression rate is adjustable so you can choose high quality (high compression) or low-quality (low compression). This makes it ideal for storing all kinds of photos, from portraits to landscapes—as long as they’re not too big.
  • PNG are superior in several ways: they can be resized without losing quality; they support transparency; they use lossless compression to save disk space; PNGs can hold multiple layers that JPG cannot hold, which is useful if you need a visual document with various components. Also, PNG files are much smaller than JPGs when you optimize them correctly.
How to Choose Best Image PNG vs JPG for Website Featured

Image file formats are a very important part of designing for the web. It’s critical to choose the right image format for every new graphic asset, and especially when it comes to images that will be displayed on your web site.

If you select the wrong design and you choose the wrong format, you could end up having a slow-performing site, with higher bounce rates and less conversion rates – which isn’t the way you’d like to be, particularly in the event that it can be prevented.

Nowadays, people use smartphones and tablets to surf the web. So when you upload your images on website you should keep it in mind that what type of image format is best for user experience?

PNG vs JPG Which is Better

This is a very common question asked by every beginner. Now, the answer to this question is not that simple and there are various factors which can affect the quality of final output:

  • PNG and JPG are two of the most common image formats, both supported by all major browsers. The choice between the two is a simple one: PNG for photos and JPG for everything else.
  • The difference between the two is that PNG files are lossless, meaning that no data is lost when the file is saved. JPEG files, however, are lossy, which means they discard pixels to save space.
  • When saving an image, you’ll need to decide if quality or size should be your primary concern. This decision will depend on how you plan to use your photos.
  • If space isn’t a constraint, keep the high-quality images as PNGs and enjoy their added features such as transparency and editing capabilities. If you want to share large files quickly over email or social.
  • There’s no question that JPG images are smaller compared to PNGs. Because of this, many people use them on their websites to reduce bandwidth costs; but if you’re not careful about your compression settings, you can end up with visually sub-par images at larger sizes.
  • One of the most common mistakes that web designers make is using JPG files instead of PNG files because JPEG files are smaller in size and so they load faster than PNG files. But this will not benefit your website users at all. If you compare both, JPG and PNG in term of loading.

Image size

The first thing you have to take care while deciding between jpg & png is the image size:

  • If your image size is less than 1Mb, then use JPG format else use PNG format.
  • When it comes to small sized images JPG performs better than PNG since it has lossy compression algorithm .
  • Apart from giving good quality images, JPG also saves up space in terms of file size.
How to Choose Best Image PNG vs JPG for Website

Which Image Format Is Best Quality?

What is JPEG?

JPEG images are the most popular choice of images made through digital photography. They are an excellent option for images with intricate shades and colors.

Although the quality loss is not noticeable with JPG’s 10:1 compressionratio, JPEGs’ smaller size makes them ideal for use on the web due to the fact that reducing the amount information used in photos is beneficial to make a more responsive presentation.

On the other hand JPG images aren’t the ideal option for line drawings or other iconic or textual graphics due to the stark contrast among adjacent pixels. If you’re planning to use images of this type on your site then you ought to think about using lossless formats for your graphics.

JPG is an excellent format for large images which load fast. Imagine it as it’s a sliding scale. The larger the image, the more slowly it will load. Therefore, if you’d like to put a large-sized image on your website then you must create a smaller image.

The only method to accomplish that is by compressing the image. JPG is a lossy format. In simple terms lossy is a form of compression in which the file removes content. This file estimates or approximates data by using smaller representations to calculate the entirety. In the majority of cases you won’t be able to tell the distinction.

However, lossy compression will last forever. Therefore, if you take an extremely large file, and then reduce it to a smaller JPG to achieve speedier loading it won’t be possible to reverse the file to “get the same quality” in the future.

In general, JPGs

  • Are smaller file sizes for files
  • Have a faster loading speed for web pages
  • might not be as crystal-clear
  • They do not want transparency
  • Allow different levels of compression.

JPGs are excellent for

  • Hero and large-sized rectangle masthead images
  • Web pages that contain lots of pictures (image albums and galleries catalogs of e-commerce)

What is PNG?

PNG was designed as a more efficient replacement for GIFs and has now been the most widely used lossless compression format for images across the Internet.

What is a PNG file?

Also known in the industry as Portable Network Graphics, PNG images can be palette-based, grayscale, or full-color, non-palette-based RGB/RGBA.

The PNG format was developed specifically to transfer images over the Internet instead of printing graphics . As consequence it is not compatible with non-RGB color spaces like CMYK.

The main benefit is the fact that .png provides a range of transparency levels. This means that PNG background images can be completely transparent, which is essential for logos using png as well as similar. It’s also the ideal option for images with fade effects.

PNG is a PNG file type can hold more data than JPG. Like JPGs however, PNG compression is non-lossy. Simply put, you are able to shrink the size of the image but maintain the quality. If you have a photography-related website such as this even the smallest reduction in image quality can create an impact on your visitors. If you have a site like yours, you might prefer sharp PNGs even if that involves sacrificing loading speed.

In general, PNGs

  • Support the principle of transparency
  • Are larger sizes of files (they “weigh greater”)
  • are slower to load.
  • Clearer and better quality

PNGs are ideal for

  • transparent images
  • logo files
  • icons
  • Illustrations
  • complex, smaller size images
  • images that contain text as parts of graphic

Other Image File Format Options

It’s not right to conclude the long-running debate about PNG against JPG without mentioning two additional file types. The GIF and SVG are also well-known image formats for websites.

What is SVG

Unlike PNGs and JPGs, the SVG file format is a vector file, which means you can alter dimensions of your image at will without obtaining blurry results. How? It’s actually quite easy. Contrary to raster images vector images aren’t made from the solid colors of pixels. Instead the file is comprised of lines, points and curves.

Therefore, when you zoom in or from the document (or increase or decrease the size) the lines, curves and points follow an equation.

What is GIF

GIF files utilize the 265 colors of RGB however, like their PNG counterparts, they’re unrestricted. Due to this limitation in color one could not use the GIF format when saving a photograph, an illustration that has a gradient or any other images that are colorful.

GIFs are typically used for icons and buttons on websites. Also, as you already know, GIFs also support animation.

This implies that the bigger the image, the longer it takes to load.

How to Choose Best Image PNG vs JPG for Website

JPG vs PNG – The Basic Rule

Because both JPG and PNG format have advantages and disadvantages It is important to get the most benefit from both formats and use their strengths.

In reality, this means you need to make use of .jpeg for photos as well as .png for screenshots and graphics.

When discussing JPG or PNG and comparing them in comparison in reality, you will not be able to notice any differences in the images.

In the event that PNG images aren’t as appealing as JPGs, why don’t you make use of JPG format to make life simpler for yourself?

It’s actually not that easy and the reason is compression of images.

You’re looking for the best quality image format, but you also need an aesthetically pleasing website, so you must look at the differences between jpeg vs png into consideration, and especially the differences in image compression.

Imagine it this way Image compression refers to reduction in the size of the image, without sacrificing quality in the sake of size. Typically, stronger compression results in smaller files, which translates to lower quality of the image.

So , if you’re looking to get an effective compression it is important to determine the best proportion between quality and size of the file.

When you view the image on your computer, you will see the most optimal version since the image hasn’t been compressed. If, however, that exact image is available on the web it must be downloaded to allow you to view it.

Difference Between PNG and JPG

Let’s begin with the most basic definitions.

PNG is a short form as Portable Network Graphics, with the term “lossless” compression. That means the quality of the image was the same prior to and after compression.

JPEG or JPG is the acronym in the acronym JPG, which stands for Joint Photographic Experts Group, with the so-called “lossy” compression.

As you may have guessed this is the most significant difference between them. JPEG files have a lower quality than the PNG files.

But, the lesser quality doesn’t mean it’s an issue.

How to Choose Best Image PNG vs JPG for Website

When JPG or PNG Images Come With Text

Sometimes you may need to include text in your images and deciding between jpeg or PNG is essential when it comes to text.

  • PNGs are generally preferred for images with text in addition to graphics with high-quality.
  • JPGs have the letters’ contours as well as the fine lines of graphics, are typically less sharp.

Best Image Compression & Optimization Tools

There are many service providers and tools for compressing images and here are a few most effective ones that you can make use of to compress images using jpg or png.


Make great balance between dimension and quality.

How to Choose Best Image PNG vs JPG for Website

The Kraken WordPress plugin is a plugin that automatically compresses images that you upload to your website.

How to Choose Best Image PNG vs JPG for Website

WP Smush is one of the WordPress plugin that can compress your images automatically.

How to Choose Best Image PNG vs JPG for Website

Whatever type of format you choose it’s crucial to strike the perfect balance between clarity and size. Here are a few of our most-loved tools to compress your images:

  1. Tiny PNG https://tinypng.com/
  2. JPEG Optimizer: http://jpeg-optimizer.com/
  3. Optimizilla: https://imagecompressor.com/
  4. Resize Photos: http://www.resize-photos.com/0000

Resizing Images

In addition to compressing, you should think about resizing the images you’d like to incorporate into your website design. The good thing is that resizing doesn’t have to be an easy task with two methods to get it done correctly:

  1. Utilize one or more of the resize tools which let you manually alter the edges of your image. If you wish to keep the original ratio of height-width be sure to select a corner of your image, not one of the sides and this will permit you to alter the size of your image in a proportional way.
  2. If you don’t wish to reduce the size of your image manually altering it, or require an image with an exact size, you could use certain advanced graphics software programs that permit you to determine the image’s size and then alter the size of the images accordingly.

But, occasionally images can become a little out of focus once they’ve been adjusted in size, so you might want to use one sharpening tools prior to exporting as png JPG.

How to Choose Best Image PNG vs JPG for Website

PNG vs JPG When You’re Not Sure

We’ve all learned that JPGs work best for photos, whereas PNG images work best for graphs and photos with text.

But what about images that lie somewhere between?

Screenshots are a great example as they usually contain photographs as well as text as well as sharp lines.

In the case of JPG and PNG when it comes to screen shots, it’s nearly always better to choose PNG format in order to preserve the clarity and accessibility of the text within the image.

Pro Tips: If you're unclear about the style to pick You can always save the image in both formats, and then compare them to determine which will best suit your needs.

Is PNG Better Quality Than JPEG?

If you’re uploading vacation pictures to Facebook, JPG is the winner.

You want to make a short, hilarious animation from your favourite movie scene? GIF.

If you’re going to be using high quality images, detailed icons or need to preserve transparency, PNG is the winner.

SVG is ideal for high quality images and can be scaled to ANY size.

Many people pick formats for their files based on size limits – for example, adding images to your website which load as fast as is possible in order to boost SEO, such as.

What Image Format is Best for Websites?

Which is the most suitable image format for websites?

This is contingent on what you’re seeking. If you’re looking for a speedy loading image that is compressed, select the JPG format. If you want clarity and high quality image, select the PNG format.

Frequently Asked Questions

  • What file format should I use for my logo on my website?

PNGs are transparent, and is the ideal choice for logos on websites which need to be displayed on a variety of backgrounds.

  • Is a JPG or a PNG JPG more suitable?

JPGs are better for fast loading website. PNGs work better for clearer images.

  • Is PNG or JPG better quality?

PNGs have higher resolution.

Final Thoughts on PNG vs JPG Which is Better

After you have a better understanding of what a PNG file is and what the distinction between a PNG file and a JPG will be, it ought to be easier to pick the best format that will keep your site appealing and quick and responsive.

When discussing JPG as opposed to PNG there are some key things to keep in your mind.

PNG is the most suitable format for graphs, images with text, screenshots and designs which require transparency, like logos and similar. The main drawback is that they are larger in size, and will slow down your website.
JPG is much smaller and quicker to load. However, compression comes with a loss of quality that is generally not a problem with photographs however, it can be a problem for text or images that have fine lines.

Which image do you choose to use? It is dependent on the nature of the image and the kind of website you’re creating.

Choosing the right image format for your website is not something that should be taken lightly. Both PNG and JPG formats have their uses, but when it comes to optimization, PNG files are generally better than JPGs. It’s important to choose the right format when you upload images onto your website in order to give them the best chance of being seen by search engines and people browsing the web.

There are a few things to consider when choosing which image format is best for your website. If you want to be sure that your images will look good on all computer types, it is best to utilize the PNG file type. The JPG file does have some issues, but if you know how to use them effectively they can work well. Overall though PNG files are recommended for most websites.

Mukesh Roy

Hey, I am Mukesh Roy and the founder of BloggingSaaS.com. I'm a writer with multiple blogs who wants to help you start a profitable blog, increase blog traffic, and make money online.

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